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In graphic design, less really is more.
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Turn Callers Into Customers
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CMYK & RGB ABCs
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A New Twist on an Old Classic
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Idea of the Week |
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The Risk of Over Designing
Simplicity is often seen, but it s a concept that is not easily explained. For some graphic designers, it's second nature. For others, it involves much forethought. Today's designers are trending toward more simple, clutter-free designs, as they return to simplicity. Here are some examples of how the traditional theme of less is more is used:
 - Advertising
Not only can simple ads grab attention, but their short and to the point messages are also easier to comprehend. The concept of "less is more" is especially effective when writing ad copy.
- Catalogs and Brochures
Catalogs and brochures are expected to be a vast source of information, yet readers appreciate when they are simplified, organized, and easy to read and comprehend. Simplicity is often its own reward since it encourages increased use.
- Packaging
Like a poster, a package needs to attract the eye within seconds of its initial viewing. In recent years, shelves have been jammed with products whose designers have attempted to out-design one another. This gives simple package designs featuring primary colors, bold copy, white space, and clean design the ability to effectively break through the clutter.
- Identity
Not only do logos convey the personality of a company, but they also offer a memorable impression. Simple designs that incorporate a company's complex ideas are the root of a logo's power.
One of the perks of being a designer is the ability to develop a personality or character for a company or product. For designers, simplicity means a return to basics, but not at the expense of creative design.
See more great ideas like this!
Click here to visit the Omega Graphics Ideas Collection.
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Marketing Tip |
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Please Hold
Did you know the average person spends 60 hours per year on-hold? Nearly 60 percent of callers hang up after being placed on hold for more than 45 seconds, and the majority of those callers do not call back.
While nobody likes to be put on hold, it’s often inevitable in today’s busy business world. “On hold advertising” not only decreases caller hang up and enhances your business’ image, but it’s a creative way to educate, inform, and entertain callers about products and services.
On hold advertising is also an easy way to reach your target audience, since callers have already made the first step by choosing to call you.
Instead of letting callers listen to dead air or local radio stations which are likely advertising other companies, why not take advantage of this opportunity to promote specials, answer frequently asked questions, direct callers to your web site, or thank callers for holding? You can also incorporate fun facts, interesting trivia, and seasonal ideas to keep your callers interested and eager to hear more.
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Tech Tips |
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CMYK vs. RGB Color Formats
Many people think color is color, right? Wrong! RGB and CMYK color formats are intended for completely different uses, even though the result of the two formats appears relatively the same to our eyes.
RGB (an acronym for red, green, and blue) is the appropriate color format for computer monitors because it references light. The important distinction here is that light, rather than ink, is used to reproduce an image. Just because a picture looks one way on a monitor or television screen does not mean that it will be reproduced accurately on paper.
CMYK (an acronym for cyan, magenta, yellow, and black) is the appropriate color format for printed materials. When your printer reproduces images, the four primary colors of ink are mixed together in varying shades and strengths.
An image that is in RGB mode is optimized for display on a computer monitor. In order to reproduce that same image using ink on paper, it must be converted to CMYK. After the conversion, there may be differences between what you see on the monitor and what you get back from the print shop. You can compensate for this by calibrating your monitor and through printing proofs to make sure your work is translating properly.
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